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Parent Company - Sapphire Media Limited

Parent Company-Sapphire Media Ltd. (SML) is an integrated marketing communication company offering a wide range of advertising and branding solutions. It is one of India’s leading media houses. The company offers a comprehensive range of media services, including outdoor advertising, signage manufacturing, a Hindi news channel and adding Big FM will complete the bouquet for their existing clients.

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Out-of-Home adversing
On-ground events and acvaons
Creave and Content soluons
Electronic Media (TV, FM Radio)
Digital Markeng
Other mediums of brand comms
Creave and Content soluoRetail visibility soluonsns

Business Verticles

Outdoor Advertisement

7 Yrs. in Operations

  • Ranked amongst the top 5 outdoor media companies in India.
  • Manages screens across 31 Delhi metro stations.
  • Holds a 9-year contract with Delhi Metro.
  • Contracts with ~50% of government advertisers.
  • Operates over 2,000 strategically placed glass panels and video walls for maximum visibility.

Retail / Manufacturing

15 Yrs. in Operations

  • Provides engineering-based manufacturing, printing, and installation services.
  • Offers end-to-end solutions, including design, fabrication, installation, & maintenance.
  • Major supplier to Indian Oil for Signage's
  • Signages are produced in factories located at: Noida (on leased land), Kaithal (on owned land of ~16 acres) & Ghaziabad.

Hindi News Channel

Launched in 2023

  • Launched the national Hindi news channel “India Daily Live” in July 2023.
  • Focuses on a unique content strategy featuring snackable news content and dedicated regular programs.
  • Available across all MSOs (Multiple Systems Operators), LCOs (Local Cable Operators), and DTH platforms.

Digital & Print Media

Acquired in 2021

  • Acquired Jan Bhawna Times (Hindi Newspaper) in 2021 and marked Group’s entry into the print media.
  • Caters to various zones such as North India Like Delhi NCR, Haryana & Uttar Pradesh the brand aegis of Jan Bhawna Times Pvt Ltd
  • Also operates a portfolio of news websites and YouTube channels.

Key Macroeconomics Drivers

Estimated range: 20,000 to 140,000 units. Approximately 75% of digital screens are currently active.
Digital OOH media (included in the above) contributed 9% of the segment’s revenues, up from 8% in 2022
The OOH segment exceeded its pre-COVID-19 revenues by 6%.
Real estate, organized retail and consumer services were the largest advertisers.
Traditional OOH comprised 62% of revenues and remained the largest segment; transit media comprised the balance 38%
India's OOH media grew 13% in 2023 to INR 4,160 crore, covering traditional, transit, and digital formats. Untracked unorganized media like wall paintings and proxy ads are excluded.