Parent Company - Sapphire Media Limited


Parent Company-Sapphire Media Ltd. (SML) is an integrated marketing communication company offering a wide range of advertising and branding solutions. It is one of India’s leading media houses. The company offers a comprehensive range of media services, including outdoor advertising, signage manufacturing, a Hindi news channel and adding Big FM will complete the bouquet for their existing clients.

Business Verticles

Outdoor Advertisement

7 Yrs. in Operations


Retail / Manufacturing

15 Yrs. in Operations


Hindi News Channel

Launched in 2023


Digital & Print Media

Acquired in 2021


Key Macroeconomics Drivers

The number of active digital screens is estimated in the range of 140,000 to 150,000, with an anticipation that around 75% of them are currently active

India's OOH media grew 13% in 2023 to INR 4,160 crore, covering traditional, transit, and digital formats. Untracked unorganized media like wall paintings and proxy ads are excluded.

Digital OOH media (included in the above) contributed 9% of the segment’s revenues, up from 8% in 2022

The OOH segment exceeded its pre-COVID-19 revenues by 6%.


Real estate, organized retail and consumer services were the largest advertisers.

 

Traditional OOH comprised 62% of revenues and remained the largest segment; transit media comprised the balance 38%

Our Clientele

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