Parent Company - Sapphire Media Limited
Parent Company-Sapphire Media Ltd. (SML) is an integrated marketing communication company offering a wide range of advertising and branding solutions. It is one of India’s leading media houses. The company offers a comprehensive range of media services, including outdoor advertising, signage manufacturing, a Hindi news channel and adding Big FM will complete the bouquet for their existing clients.
Business Verticles
Outdoor Advertisement
7 Yrs. in Operations
- Ranked amongst the top 5 outdoor media companies in India.
- Manages screens across 31 Delhi metro stations.
- Holds a 9-year contract with Delhi Metro.
- Contracts with ~50% of government advertisers.
- Operates over 2,000 strategically placed glass panels and video walls for maximum visibility.
Retail / Manufacturing
15 Yrs. in Operations
- Provides engineering-based manufacturing, printing, and installation services.
- Offers end-to-end solutions, including design, fabrication, installation, & maintenance.
- Major supplier to Indian Oil for Signage's
- Signages are produced in factories located at: Noida (on leased land), Kaithal (on owned land of ~16 acres) & Ghaziabad.
Hindi News Channel
Launched in 2023
- Launched the national Hindi news channel “India Daily Live” in July 2023.
- Focuses on a unique content strategy featuring snackable news content and dedicated regular programs.
- Available across all MSOs (Multiple Systems Operators), LCOs (Local Cable Operators), and DTH platforms.
Digital & Print Media
Acquired in 2021
- Acquired Jan Bhawna Times (Hindi Newspaper) in 2021 and marked Group’s entry into the print media.
- Caters to various zones such as North India Like Delhi NCR, Haryana & Uttar Pradesh the brand aegis of Jan Bhawna Times Pvt Ltd
- Also operates a portfolio of news websites and YouTube channels.
Key Macroeconomics Drivers
The number of active digital screens is estimated in the range of 140,000 to 150,000, with an anticipation that around 75% of them are currently active

India's OOH media grew 13% in 2023 to INR 4,160 crore, covering traditional, transit, and digital formats. Untracked unorganized media like wall paintings and proxy ads are excluded.
Digital OOH media (included in the above) contributed 9% of the segment’s revenues, up from 8% in 2022
The OOH segment exceeded its pre-COVID-19 revenues by 6%.
Real estate, organized retail and consumer services were the largest advertisers.
Traditional OOH comprised 62% of revenues and remained the largest segment; transit media comprised the balance 38%
Our Clientele






