“ARMOUR DISPLAY SYSTEMS PRIVATE LIMITED is a pioneer in introducing the Public-Private Partnership (PPP) model with Indian Railways to provide state-of-the-art integrated audio-visual digital display systems. This system, comprising LED screens and public announcement systems, is deployed across various railway stations in India to provide real-time information on train arrivals and departures, along with the ability to run advertisements.

At Armour, we offer exceptional brand exposure, excellent brand recall, and an economical way of advertising in key cities across India. We have introduced a unique and innovative Out-of-Home (OOH) media solution that runs TV commercials at railway stations. This ‘state-of-the-art’ integrated audio-visual digital display system provides passenger information at over 36 railway stations.

Founded in 2010, the company aims to provide out-of-home advertising services to both government and private sector clients. Armour Display Systems is a subsidiary of Sapphire Media Limited, one of the leading media companies in India.”