Billboard advertisements date back to the 1830s. These were best described as oversized posters on buildings that face the roads. The medium has evolved since then. Today, Out-of-home advertising has turned digital. Some billboard ads respond to movement while others are integrated with Artificial Intelligence.
What is billboard advertising
Introducing the Smart Billboard
The world of billboard advertising has been revolutionized by digital technology. The first digital billboards were installed in 2001. The display wasn’t completely digital and had a low-resolution compared to today’s screen. But, back in the day, this was groundbreaking. Since then, a lot has changed.
Smart billboards have evolved to a place where they combine the billboard design and big data analytics. Some billboards use information from smartphone tracking to adjust the ads. The world’s first interactive billboard was launched by Porsche in January 2015.
Advertisers have found that digital billboards have a high recall rate and offer a much higher ROI as compared to traditional billboards.
Top 8 Creative Digital Billboards
Advertising Agency: Abbott Mead Vickers BBDO, UK
Pepsi took advertising up a notch with augmented reality. The brand used technology to transform bus shelter walls into fake windows. As a bus made its way to the bus stop, the window would show attacking robots, flying saucers and many other unlikely objects.