When you plan your advertising budget, do you account for transit advertising? Think about it- your consumer probably spends a considerable amount of time on the roads commuting between home and office, going to the mall, etc. Transit advertising targets consumers at these times. Advertisements on the side of a bus, at a bus stand, at fuel stations, at airports and so on can be categorized as outdoor and transit advertising. There are many transit advertising companies to choose from. Some offer traditional advertisements like flex prints on billboards while others like Armour Digital offer more modern alternatives.
Types of transit advertising
Transit advertising can be broadly classified as indoor and outdoor transit advertising.
Indoor transit advertising
As the name suggests, this refers to advertisements inside buildings, transit shelters and vehicles. This could be static advertisements such as leaflets, posters, boards etc. and audio-video advertisements displayed on digital screens- do you recall the television screens inside buses?
Outdoor transit advertising
This simply refers to advertisements on the exterior of vehicles, transit shelters, buildings, etc. It can be further categorized as onboard advertising or advertisements on the sides, front and back of the vehicle and advertisements on the roof of vehicles.
Advantages of transit advertising
Given the growing incidences of traffic jams across the city, people are wary of taking their own cars out and often refer to take public transport. Over 50 lakh consumers take the BMTC buses every day. By investing in transit advertising, you can reach out to all of these people at the same time. What adds to its appeal is that there are no repeat costs associated.
Digital outdoor advertising allows brands to target consumers by their geographic background. This allows marketers to play their advertisements according to location. For example, say there’s a bus terminal near the mall. If a store in the mall chooses to advertise their products in the bus terminal, it will serve as a reminder of the brand and entice consumers to visit the store.
Low cost of advertising
Advertising through transit media does not involve any repeat costs. This means that you can reach a large market by making a relatively low investment. This further reduces your customer acquisition cost. A low investment and a high ROI- just what you need! In many cases, this type of advertising works out more cost-effective than other forms of advertisements.
Disadvantages of Transit advertising
Though they are few, the disadvantages of OOH advertising cannot be ignored completely. For example, transit advertisements need to be short and crisp. This can limit the story companies want to tell through their advertisements. It also challenges brands to come up with more innovative means of designing their advertisements. At times, transit advertisement mediums such as digital screens may also be at risk of vandalism. Weather may also aggravate the wear and tear of these advertisements.
Transit Advertising Companies in India
There are a number of advertising companies that are today focusing on transit advertising. Armour Digital is one of the most well-known amongst these companies. The company has over 14 years of experience in this space and is considered a pioneer of installing, operating and maintaining digital out-of-home advertising. They have digital screens not just at bus terminals but also as the train stations, airports and in malls. In all, Armour Digital has over strategically located 2400+ Digital screens.
Other well-known transit advertising companies in India include Global Advertisers, OOH India, Blue Ocean Media, Locad and Laqshya Media Group. These companies offer a combination of hoardings, neon advertisings, digital screens and kiosks installed along the roads, corporate elevators, public spaces like malls and gyms and public transport.
Making the Most of Your Transit Advertising Budget
You don’t necessarily need a very big budget to make an impact. What you need is to partner with the best company for transit advertising. You need to ensure that the company you work with has experience in the field of transit advertising. They should have a substantial number of screens in strategic locations such as the bus stops, train stations, airports, etc. As a pioneer in the transit advertising space, Armour Digital is your ideal partner for Digital OOH. In Bangalore alone, Armour Digital has over 162 screens at 11 BMTC bus stations. Brands can also choose to advertise their products and services on digital screens at railway stations, airports and malls. So, what are you waiting for?