In today’s digital era, marketers are increasingly moving their spends from traditional media to digital formats. The out-of-home advertising industry is no exception.
Digital Out-of-Home (DOOH) advertising is gaining momentum with rapid advances in technology, and changes in consumer lifestyles. In this post, we outline 6 reasons DOOH advertising must be a part of your marketing strategy.
- DOOH Delivers High Impact: DOOH ads are hard to ignore and cannot really be turned off, simply because they are a part of the environment. Often big in size with attractive visual displays, these ads manage to cut through the clutter and grab the attention of consumers – delivering high impact for campaigns.
- DOOH Goes Where Your Consumers Go: Today’s consumers are on-the-go. DOOH advertising makes it possible to reach consumers where they live, work, commute and shop. Brands can choose to run their campaigns in high footfall areas such as airports, bus stations, railway stations and shopping malls – where consumers tend to spend a lot of time.
- DOOH Amplifies Reach: DOOH advertising makes it possible to reach target audiences across a diverse and broad range of demographics, at one place and time. Audiences that are otherwise hard to reach and engage through online marketing activities – such as low-income consumers, busy travelers, or aged people, can be targeted through DOOH ads.
- DOOH Creates Top-of-mind Recall: In a multichannel marketing approach, DOOH advertising can be integrated with other channels to reinforce and amplify key marketing messages and thereby create top-of-mind recall for a brand. Owing to its great reach and impact, DOOH ads can remind consumers of messages across other media.
- DOOH Influences Buying Decisions: DOOH ads closer to the point-of-sale, such as in shopping malls or outside retail outlets can influence regular buying decisions and also drive impulse purchases.
- DOOH is Flexible: One of the biggest advantages of DOOH advertising is the ease with which content can be updated and customized to suit a particular time frame – also taking out the costs associated with seasonal printing of displays as was the case with traditional out-of-home advertising.
Armour Display Systems is a leading Digital Out-of-home display assets and solution provider in India. We have the widest portfolio of DOOH display media assets in India’s busiest high passenger density railway stations, bus stations, metros and an international airport, providing ample opportunity for businesses to reach millions of travelers who are extremely receptive to advertising content during their wait time.
Contact us to to explore how you can leverage DOOH advertising to drive highly relevant and impactful communication with your target audience.